“The year 2015 is a year that digital marketing will become increasingly important to business strategies”, according to a study released by Mondo, a technology and digital-marketing resource provider “80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months.” As Kate Maddox mentioned in her recent article, the one challenge that has been very prominent for digital marketers is the hiring of great talent, and companies are finally getting the budget to do that.
“There is such high demand and it’s such a new space — people are hopping around to find the best jobs,” she added. “It is a candidate’s market, particularly in digital marketing.”
The top skill sets companies are hiring for this year are digital/social (54%), content creation (44%), big data/analytics (33%) and mobile strategy (30%), Mondo found.
It seems like a good year for digital marketing lovers, however, competition is fierce. In order to prepare yourself with the skill sets, a right degree can definitely help you stand out from the crowd. So if you are thinking about earning a marketing master degree, you might find the recent ranking from U.S. News helpful:
1. University of Michigan – Ann Arbor
2. University of Pennsylvania
3. University of Texas – Austin
4. Indiana University – Bloomington
5. University of California – Berkeley
6. University of North Carolina – Chapel Hill
7. New York University
8. University of Virginia
9. University of Wisconsin – Madison
10. University of Southern California
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