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An Oracle and NetSuite partner’s assessment on today’s acquisition. Why Oracle gets more than a Cloud ERP solution in their acquisition of NetSuite
I began the partnership for my consulting firm with NetSuite in 2006 and with Oracle since 2011. Today’s announcement is exciting and a long time coming. Today, Lima Consulting Group is one of only about 12 partners that were brought through the Maxymizer and Responsys acquisitions into the Oracle Marketing Cloud’s partner network on a […]
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New Partnership with SmartInsights for LCG
Interview with Paul Lima, founder of Lima Consulting Group Why did you partner with SmartInsights? When I started Lima Consulting Group (LCG) in 2004, I put an emphasis on establishing and implementing digital marketing best-practices. After servicing over 500 customers, LCG has an entire series of workshops and best-practices that the marketplace has come to […]
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GTEC SUMMIT & ADOBE PARTNER SHOWCASE
With the opportunity unleashed by the digital revolution, it has never been easier to deliver effective government services, and at the same time it has never been more difficult. Expectations have risen to unprecedented levels, as citizens have come to expect the same level of customer experience they encounter when they bank, shop, or communicate. […]
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Keeping Up with the Future of Digital Marketing
Digital marketing extends well beyond marketing. Digital strategy touches nearly every business unit that touches the customer. In 2004, when Lima Consulting Group (LCG) began, the big consulting firms had not yet established standardized digital practices. The specializations of analytics, tag management, social analytics, decision and recommendation engines for personalization, segmentation, A|B Testing and MVT […]
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The New Google SERP Results: Who are the real winners?
Recently Google announced their new SERP results layout. Google has recently removed the right hand side of “sponsored ads”. You’ll notice that the right side of the screen is now empty, whereas before there used to be about seven ads for highly competitive keywords. Since that update many folks have panicked and have adjusted their strategies […]
Read MoreWhat does Adobe buying comScore Digital Analytix mean to the marketplace?
This morning, Bill Ingram announced on the Adobe website that it has reached an agreement to purchase the ComScore Digital Analytics Business. In 2010, ComScore themselves acquired what is today the Digital Analytix product. At that time, NedStat, based in Amsterdam had about 125 people and the transaction amount was $36.7 million USD. Terms of […]
Read MoreLima Consulting Group at SIP Connect 2015
See Paul Lima, Managing Partner of Lima Consulting Group presenting at the InterAmerican Press Association annual conference, SIP Connect 2015. All guests attending to SIP Connect 2015 will gather for the closing ceremony today at 6:00 pm ET to learn from LCG’s Maturity Model. Paul Lima will be also introducing, for the first time in […]
Read MoreFive Brands That Are Setting The Bar For Customer Experience Innovation
Companies that make life easier for their customers are rewarded with more than a one-time sale. Stimulated by sensationalism, social media trends and a generational force that is changing how brands earn loyalty and trust, consumers have become more critical and cynical. It is especially crucial for companies to cultivate their brand loyalists nowadays […]
Read MoreHow Did We Do in 2014? Q&A Session With Paul Lima
We met with Paul Lima, Managing Partner at Lima Consulting Group to talk about the top Digital Marketing trends for 2015. We went over some of his previous predictions for 2013 and 2014 and we were amazed to find that most of them happened! We need to find out where he keeps the crystal ball! We hope […]
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