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Adobe recently released an informative report summarizing 2020 Digital Trends. The report contains data from surveys of 13,000 leaders in marketing, advertising, eCommerce, creative and technology. The main highlight is something that we all now know true, customer experience is vitally important when it comes to business success. Lima Consulting Group can help you strategize, […]

LCG has taken the time to provide some insights for leaders in the unenviable position of charting their organizations digital transformation in these times of uncertainty surrounding the coronavirus.

Who doesn’t want to be hailed as a visionary? They are the ones who create the future, innovate and prioritize constrained resources. But the business of being a change agent also comes with challenges.

Many companies construct fictional personas to better understand their customers, who they are, what they want, what they need, and how they want it done. These personas are used within your marketing strategy to ensure the content and value you provide meets your customer’s expectations.   Unfortunately, many companies don’t utilize personas properly and end up missing out on […]

Every year Mary Meeker, one of the top researchers covering the digital eco-system, publishes an immense volume of statistics that folks like us here at Lima Consulting Group use in providing our recommendations to digital marketing visionaries. It was only in the past 12 months, we finally reached a point where more than 50% of […]

[avatar user=”admin” size=”thumbnail” align=”left” link=”https://www.linkedin.com/in/paullima/” target=”_blank”]Paul Lima [/avatar]   1. Start with the customer and use a methodology that mirrors your customer journey Since just about everyone has had both positive and negative digital experiences, consumers know enough to know when a digital experience doesn’t meet their expectations.  I’ve had customers try and justify that, since […]