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Why did Adobe buy Figma for ~$20B – which is their biggest acquisition to date?
Since they already have products that do some of what Figma does, it was a curious purchase at a horrific valuation (unless you were lucky enough to have participated as a private investor in Figma). But I think they really bought it to avoid another competitor to acquire it and start winning with creatives. The […]
Read MoreLCG Wins Two Top Awards for Digital Innovation
July 16, 2021 –(Malvern, Pennsylvania)– Lima Consulting Group (LCG) is recognized as one of the Top 30 Digital Marketing Agencies in Philadelphia and for the successful customer experience transformation work that they are known for. “We are honored to be recognized as one Philadelphia’s premier digital marketing consultancies, says Paul Lima, Managing Partner of LCG. “We […]
Read MoreThe Most Important Marketing KPI: Sales
Secrets for Increasing Marketing’s Contribution to Sales After having played the Trusted Advisor role in over a thousand Customer Experience engagements, we are often asked what is the most important Marketing KPI? While marketing departments can get caught up in creating elegant copy and pretty pictures, success is ultimately evaluated by their ability to facilitate […]
Read MoreChoosing a Digital Transformation (DX) Partner
Almost all digital visionaries seek a trusted advisor to guide them on the journey. Early decisions are difficult, often requiring change management and new ways of thinking. It’s critical to set the roadmap and build the right foundation for digital transformation to get the program off to a good start. Having a trusted advisor reduces […]
Read MoreFOX STUDENTS WORK ON PRODUCTIZATION OF SERVICES PROJECT FOR LIMA CONSULTING
Fox Students work on client projects as part of a highly experiential curriculum provided by the Temple University Management Consulting Program. Through TUMCP corporate partners, there is an endless supply of projects that the students can work on throughout a semester, to solve businesses challenges or opportunities. During the Spring 2021 semester, students in the […]
Read MoreWhy Tyson’s Digital Strategy Earned them the Drexel Analytics 50
The Drexel LeBow Analytics 50 is a national recognition of analytics distinction honoring 50 organizations using analytics to solve the toughest business challenges. Honorees are selected by a multidisciplinary panel of academia and business leaders based on the complexity of the business challenge, the analytics solution implemented, and the solution’s business impact on the organization. […]
Read MoreAre you leveraging these 4 Post-Covid Digital Transformation Trends?
Every business is digital and aspires to be contactless Regardless of how well your community responded to the COVID-19 pandemic, one thing is clear: Businesses in all industries have a new front door, and it’s a digital door. We have all adapted to the realities of social distancing by turning to contactless engagements, with just […]
Read MoreWhy did SAP Acquire One of our Favorite Partners, Signavio?
Just last year in Orlando at Signavio Partner Day, we got a good view of the exciting progress that Signavio is making in their roll out of their operating model after they had a very large B Round. And true to their roll out, they continued to invest in the North America. We did two […]
Read MoreWhy the Adobe + Workfront Platform is a Thunderclap for Business Executives
Let’s immediately get beyond the vital stats and talk about what this acquisition means for both those in the industry and for Wall Street. As Lima Consulting Group is both a Gold Partner with Adobe and a certified and experienced Workfront partner, our close relationships with both companies give us some insight as to what […]
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