Carrefour Case Study
LCG Success Stories Real-time personalization for over 20 million retail customers to scale loyalty Carrefour invests in a powerful data-driven Martech infrastructure for real-time personalization, boosting interactions with over 20 million customers in Brazil. Building a Data Lake as a single source of information Unification and modeling of various customer data sources for integration with CDP (Customer Data Platform) Salesforce Stack: Data Cloud, Marketing Cloud, […]
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