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The Cookie is Dead! Com o anúncio do fim da captura de dados via cookies, O custo com dados de terceiros aumentou 6,1% em 2019, de acordo com um estudo feito pela IAB State of Data 2020. Uma mudança que afetou diretamente os profissionais de publicidade e marketing que utilizavam bases de dados de terceiros […]

One of the biggest changes felt by all businesses in 2020 has been the shift to remote work. As we can no longer meet in shared spaces and large groups, our work has moved online. Workshops are no exception. If you’re used to facilitating Design Thinking workshops in traditional spaces, shifting to remote can feel […]

In an attempt to bring the region back online, the City of Philadelphia sought out business leaders across various industries to help come up with a plan to stimulate the local economy. Various task forces grouped by vertical were asked to come up with short and medium-term solutions that would fit into an overall strategy. […]

Every year, MarTech hosts The Stackie awards where marketers submit one slide that illustrates how their entire marketing technology stack fits together. Usually, the awards are part of the Annual MarTech Conference in April, but that didn’t happen this year due to COVID-19. The winners for 2020 will be announced October 26th in Boston at […]

A ampliação de coleta e processamento de dados internos de processos e clientes tornou-se uma realidade nos últimos anos. Esta realidade torna-se cada vez mais desafiadora com a crescente necessidade de integração de dados e melhorias na experiência das jornadas de clientes e prospects. Com um cenário multiplataforma que cresce exponencialmente a cada ano e […]

Managing Partner Paul Lima recently joined forces with Mike Mahony, host of the Technology Alchemist Podcast, to discuss how Lima Consulting Group assists organizations in overcoming the challenges associated with starting a digital transformation. Digital transformation is a popular buzzword these days applied to a variety of situations. Paul describes what exactly we mean by […]

Before COVID-19, many organizations prioritized short-term digital projects instead of a comprehensive investment in digital transformation. But the pandemic revealed how critical long-term strategies are and why business leaders have an imperative to invest in the future. Within the current environment, organizations must establish a digital foundation to quickly pivot when needed. The B2B business […]

Let’s face it – in the modern era, there are many times when working from home is the optimal solution. The need to work from home may range from an employer or government mandate (such as the current novel coronavirus crisis),  to a medium term need (such as recovering from a personal illness, or maintaining […]

Adobe’s 2020 Summit Virtual Conference this year released some cutting-edge sneak peaks at future technology. One of the sneaks was for Project Clothes swap which would incorporate into Adobe Experience Manager. With Project Close Swap which uses 3D modeling, machine learning, AI and photography technology, clothing retailers are able to lower costs and create a […]

Why do so many organizations struggle to break the inertia of embracing a digital first strategy? When we look at the challenges in study after study, and in my boots on the ground experience with client after client, the most constant challenges in DX initiatives are people issues. In my military experience, I commanded troops […]